The university motto, university ethos, teaching ethos, and learning ethos are defining expressions of Zaozhuang University’s spirit, educational philosophy, and distinctive character. They distill the university’s history and fine traditions and constitute an integral part of its campus culture.

As the university enters a pivotal stage of reform and development, these shared values are intended to provide spiritual guidance, serve as a strong source of inspiration, and unite the community in its goal of becoming a distinctive, locally rooted and application-oriented university. They embody the university’s educational philosophy and humanistic spirit, highlight its strengths, foster a positive campus climate and an enabling environment for learning, promote scientific and cultural advancement, enhance its public image, and inspire a stronger sense of cohesion, belonging, confidence, and pride among faculty, staff, and students. Drawing on its cultural heritage and educational practice, the university has distilled its motto and ethos as follows:

University Motto: Universal Love, Esteem for the Worthy, Broad Learning, and Diligent Practice

University Ethos: Uphold Virtue and Illuminate the Way; Act with Respect and Prudence, and Strengthen the Foundations

Teaching Ethos: Cultivate the Self with Sincerity and Prudence; Shoulder Great Responsibilities and Pursue Far-reaching Goals

Learning Ethos: Strengthen the Will and Attain Wisdom; Be True to One’s Word and Resolute in Action